Applying for a Premises Licence: Should You Use a Licensing Consultant, a Solicitor, or Go DIY?

When seeking a Premises Licence or applying for a variation, business owners have three main options:

1. Employ a Licensing Consultant
2. Instruct a Licensing Solicitor
3. Prepare and submit the application yourself (Go DIY)

Each route has its own advantages and disadvantages. This document outlines them clearly to help you make an informed decision based on your needs, budget, and confidence level.

1. Licensing Consultant

Who they are:

Specialists who focus exclusively on licensing law and procedures, often with practical experience in hospitality, retail, or enforcement. They typically operate outside of traditional law firms.

Pros:

• Specialist knowledge of licensing law and local authority procedures1
• Often more cost-effective than solicitors
• Practical, hands-on support with plans, forms, and negotiations
• May have local authority relationships that help smooth the process
• Focused on avoiding escalation to legal proceedings
• Can represent you at Hearings before the Licensing Sub Committee in your local Town Hall or Council Building.

Cons:

• Cannot represent you in Magistrates’ Court appeals
• Often completely unregulated and with limited options of redress for poor service.
• Quality can vary — check reviews and credentials carefully

Best for:

Straightforward applications, variations, or where practical guidance and local insight are key.

2. Licensing Solicitor

Who they are:

Qualified legal professionals regulated by the Solicitors Regulation Authority (SRA), often working within law firms.  Some specialise in Licensing Law, while others may cover it as part of a broader practice.

Pros:

• Provide professional legal advice and representation in court
• Regulated and insured under the SRA
• Suitable for complex or contentious cases
• May offer legal protection in case of disputes

Cons:

• Higher cost than consultants or DIY
• Not all solicitors are Licensing specialists — generalists may lack specific expertise, so check for their specific skill sets.

Best for:

Appeals, enforcement actions, or applications with legal complexity or opposition.

3. DIY (Do It Yourself)

Who this suits:

Business owners who feel confident navigating the licensing process independently.

Pros:

• Lowest cost — no professional fees
• Full control over the process
• Can be effective for simple, uncontested applications

Cons:

• Risk of errors or omissions (e.g. incorrect plans, missing documents)
• May lead to delays, refusals, or loss of fees
• No professional support in case of objections or hearings
• Requires time, research, and confidence

Best for:

Very simple applications where the applicant has time and a good understanding of Licensing Law.

Conclusion: Which Is Right for You?

Situation	Best Option
Simple, uncontested application	DIY or Consultant
Complex variation or sensitive location	Consultant or Solicitor
Facing objections or enforcement action	Consultant or Solicitor
Seeking cost-effective, specialist support	Consultant
Criminal Prosecution or Review	Solicitor
Confident and legally aware applicant	DIY

Final Tips: 

Check Credentials and Reviews.

Whether you choose a consultant or solicitor, always:

1. Ask about licensing experience
2. Check Google Reviews or testimonials
3. Confirm fees and scope of service
4. Ensure they understand your Local Authority’s Licensing Policies