Your Personal Licence is a legal document that authorises you to sell or supervise the sale of alcohol in England and Wales. It includes a photocard and a paper counterpart, and both parts are used to verify your identity and credentials. If your appearance has changed significantly – whether due to age, hairstyle, facial hair, or other reasons – it’s important to ensure your photo still reflects your current look.
Why It Matters:
A Personal Licence with an outdated photo may cause issues during inspections, job applications, or when acting as a Designated Premises Supervisor (DPS).
Licensing officers and enforcement bodies rely on the photo to confirm your identity. A mismatch could lead to delays or complications.
What You Should Do:
Contact Your Licensing Authority
- Reach out to the local council that issued your Personal Licence. They will guide you through the process of updating your photo.
- Request a Licence Update. You’ll likely need to complete a change request form and submit two new passport-style photographs
- One signed by you
- One signed by a counter-signatory who confirms your identity1
Who Can Be a Counter-Signatory?
This must be someone who knows you personally (but not a relative) and is of good standing in the community – e.g. a teacher, solicitor, civil servant, manager, another Personal Licence Holder or a Licensing Consultant 😊.
They must write: “I certify that this is a true likeness of [Your Name]”, along with their signature and the date.
- Submit the Application:
- Include both parts of your current licence (photocard and paper counterpart).
- Pay the applicable fee (usually around £10.50).
- Send everything to your issuing council.
- Wait for Confirmation.
Processing times vary, but most councils aim to issue updated Licences within 10 working days. Good luck with that 😊
Summary:
Keeping your photo up to date ensures your Personal Licence remains valid and usable. It’s a simple step that helps avoid unnecessary complications and keeps you compliant with Licensing Regulations.









