When applying for a Premises Licence, every detail matters. From the accuracy of the application form to the compliance of the premises plan, and from the inclusion of essential documents to the understanding of licensing regulations — the process demands precision, expertise, and a deep understanding of the law.
Recently, a client approached us after experiencing significant setbacks with a previous Consultant. Unfortunately, their application had been submitted to Bristol City Council with multiple errors: numerous omissions in the application form itself, an incorrect plan that didn’t meet Licensing Act Regulations, missing proof of Right to Work in the UK, and no Designated Premises Supervisor (DPS) consent form. These omissions not only jeopardised the success of the application but also risked the loss of the application fee if not corrected within two working days.
The Licensing Guys were able to step up, correct the issues, and get the application back on track — but this situation highlights a crucial point:
When it comes to Licensing, choosing a knowledgeable, competent, and credible Consultant isn’t just advisable — it’s essential.
What Should You Look for in a Licensing Consultant?
✅ Proven Experience in Licensing Law and local authority procedures
✅ Attention to Detail in preparing compliant plans and documentation
✅ Clear Communication with councils and clients
✅ Credibility and Trustworthiness, backed by client testimonials
✅ Up-to-Date Knowledge of current legislation and Licensing Regulations
Start with Their Reputation:
One of the best ways to assess a Consultant’s reliability is to read their Google Reviews. These offer real-world insights into how they’ve helped other clients, how responsive they are, and whether they deliver results. A Consultant with consistently positive feedback is far more likely to guide you successfully through the Licensing process.
Why It Matters:
Licensing isn’t just paperwork – it’s the legal foundation of your business’s ability to sell alcohol. Mistakes can lead to costly delays and even rejection, financial loss, or just as bad – a Licence that is not fit for your business purposes That’s why working with a Licensing Consultant who understands the process inside and out is not just a convenience or an unnecessary expense – it’s a safeguard. As the age-old adage tells us: ‘Buy Cheap, Buy Twice’.
So if you’re considering applying for a Premises Licence, make sure your first step is the right one. Choose a Licensing Consultant who brings professionalism, precision, and peace of mind to the table.
Questions? Can The Licensing Guys on 01432 700024 or email us on licensing@thelicensingguys.com. Our advice is always free.
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Q: Why The Licensing Guys should be the licensing partner for you…?
A: These are the three biggest themes that come out of our Google Reviews: